Avon Calls on Foreign Markets Case Study Example | Topics and Well Written Essays - 750 words

Avon Calls on Foreign Markets - Case Study Example 62). Avon’s promoting directions For the US showcase, Avon has turned to entryway to entryway selling by means of salesmen who have been advertising the items by means of the verbal exchange and building up close to home contacts with the clients and tapping a tremendous client base. All around Avon had depended on nation explicit advertising, for example, naming a portion of its items in the nearby language, when assuming control over a neighborhood organization with a generosity Avon kept certain names unaltered. For Asian areas, as clients tend to yet items which are outside, Avon kept their remote names and prints guidelines in the neighborhood language. It has likewise gone ahead with the Hello Tomorrow battle to mean a brand which is looking towards the future and furthermore connected with bosom malignant growth mindfulness (Daniels, Radebaugh, Sullivan, 2010, pp 622-624). Avon’s outside activities The anticipated development for the organization in the U.S. was low, since it had no new spot to spread inside the nation to make a business opportunity for beautifying agents, toiletries and scents. The quantity of organizations fabricating these sorts of items in the US being enormous, Avon was confronting significant measure of rivalry. So Avon chose to extend its activities to other potential nations where it could enroll development through expanded deals. Likewise Avon’s woman delegates were the ones who sold Avon items, tapped clients and enlisted orders. This was cost putting something aside for the organization as this framework required more modest number of representatives and helped Avon to keep up low costs, a decent picture and a steady client base. In the late 90’s, when US ladies began working in global organizations fulltime, Avon thought that it was hard to get sales reps. At the point when the US showcase evaporated, Avon discovered new ground in nations like Brazil and Philippines, where the ladies are typically don't leave their home. There was adequate number of salesmen accessible to contact the forlorn zones to sell Avon items. (Daniels, Radebaugh, Sullivan, 2010, pp 621,622) Socioeconomic and segment changes influencing Avon Socioeconomic changes include the manner in which society sees an item. Segment changes incorporate maturing clients. Both of these may influence the interest. From the financial perspective, another sort of conditioner may get significant, while maturing clients may need distinctive age explicit items as indicated by their needs and needs. As needs be Avon should come out with variations of the items and acquaint new ones where vital with keep up their client base (Klepacki, 2005, pp 55, 56). Downturn, a blast for Avon Every organization and industry is influenced by a downturn as such huge numbers of worldwide angles are connected. The fields where Avon may feel the squeeze are deals, providers and representatives. Shockingly when the downturn hit in 2008 and th e world felt the emergency developing, the organization enlisted numerous sales reps and men for their business employments. This happened on the grounds that the downturn prompted gigantic cutbacks, which thusly implied that more individuals were currently accessible to do Avon’s entryway to-entryway selling. Avon likewise took in male agents, to permit men to be secure with work, despite the fact that it was customarily held distinctly for ladies (Daniels, Radebaugh, Sullivan, 2010, pp 622; Pauline, 2009). Avon’s Competitive Advantage Avon has a significant upper hand over its rivals. It has an unparallel notoriety in the excellence items showcase. Its fundamental rivalry zone had been the immediate deals territory,

Designer’s Portfolio Essay

1. A short rundown of the play Two tramps named Estragon and Vladimir meet out and about, close to a wiped out looking tree. They are glad since they didn’t see each other for quite a while. Estragon has an irritated foot and is experiencing difficulties taking his boot off. The two men recollect that they should sit tight for a man named Godot. In the play it shows that they don't recollect the man named Godot truly well, yet they think he is going to offer them a response. In any case, they can't recall the inquiries. While they are pausing, estragon nods off. Vladimir out of nowhere fells desolate, so he awakens Estragon. Tired of going nothing, they start to discuss the tree and the pause. What's more, they talk about their condition-destitute and absence of cash. Sooner or later, an ace with his slave shows up whose names are Pozzo and Lucky. Pozzo sits on a stool, loosens up a little and appreciates some chicken and wine. He is extremely discourteous to his worker. In the end Lucky rests off to rest, however is debilitated by jerks on the rope from his lord. The ace at that point tell the tramps that Lucky is sad and old, and he might want to dispose of him soon. On hearing these words, Lucky cries. Estragon attempts to comfort him, yet Lucky gives him a hard kick in the leg consequently. Afterward, the ace and slave leave the tramps, and they proceed with their hold up of Godot. A litter later, a little fellow acquires a message that Godot may appear them the home day, simultaneously and a similar spot. Then, sunsets and the tramps choose to leave and return the following day. Rather, they remain. The demonstration closes. The following demonstration starts in the very same set as the first: the two tramps meet out and about adjacent to a debilitated looking tree. Nothing has changed aside from that the exposed tree has five or six leaves. Vladimir is singing a melody about a pooch that has been beaten. Estragon uncovers that he has been beaten too. They continue sitting tight for Godot, however Estragon appears to have overlooked the occasions of the day preceding. Vladimir attempts to remind him about something happened yesterday. Yet, Estragon’s just memory is about the bone that he was given to bite. Exhausted with pausing, Vladimir spots Lucky’s cap, and the tramps start to play with it. Yet, they despite everything feel exhausted, they talk about self destruction once more, call each other names, and sit tight for Godot. After some time, Pozzo and Lucky show up once more. Buut this time, Pozzo is visually impaired and being driven by fortunate. They are as yet bound up by a rope. Pozzo tumbles to the ground and can't get up. During the time spent helping him, Estragon and Vladimir additionally tumble to the ground. At long last they can get up. The suns sets and the moon rises. A similar kid appears with a similar message that Godot won't come today yet the following day. He leaves the two men again examine self destruction. Afterward, they choose to return tomorrow with a rope, and if Godot doesn't show up, they will hang themselves. They choose to proceed onward, however as in the past demonstration, they stay where they are and the demonstration closes. The setting and the general mind-set in the play. In this play, the setting really will be extremely basic. A nation and a wiped out looking tree. No obvious skyline exists. The setting is consistent. The time period is no doubt two days. The main obvious reference to the progression of time happens toward the finish of Act II when the sun sets and the moon rises. In the wake of perusing the play, we can feel that there is no skyline, no indication of development. For a second, this play may be viewed as comic. Be that as it may, as the story unfurls and a temperament of misery shows up on the stage. Characters are beaten, reviled, and pondered all with no indication of alleviation. In any case, as we realize that the tramps don't see the man that they are sitting tight for, it shows the unceasing misery of life. In view of the reasons, really this play can be considered as a catastrophe. 2. A genuine of citations that remarks legitimately on the parts of the structure. 1) â€Å"The play opens on an absolutely dreamlike note, with a tramp attempting to pull off his boot on a desolate street under a leafless tree.† ( From-Sam I Am †Beckett’s private purgatories† by Benjamin Kunkel in The New Yorker) 2) â€Å"But the previous night it was all dark and exposed. What's more, presently it’s secured with leaves.† (From-the play â€Å"Waiting for Godot† Act II, line 1, by Samuel Beckett) 3) â€Å"A nation street. A tree. Night. Estragon, sitting on a low hill, is attempting to remove his boot. He pulls at it with two hands, panting.† (By Samuel Beckett toward the start of Act I) 4) â€Å"A awful cry, close within reach. Estragon drops the carrot. They stay still, and afterward together make an abrupt surge towards the wings. Estragon stops midway, runs back, gets the carrot, stuffs it in his pocket, rushes to rejoin Vladimir who is sitting tight for him, stops once more, runs back, gets his boot, races to rejoin Vladimir. Clustered together, shoulders slouched, wincing ceaselessly from the danger, they (By Samuel Beckett, Act I, line 359) 5) â€Å"Next day. Same time. Same spot. Estragon’s boots front focus, heels together, toes splayed.† ( By Samuel Beckett, the start of Act II) 6) â€Å"Lucky’s cap at same spot. The tree has four or five leaves. Enter Vladimir agitatedly. He ends and takes a gander at the tree, at that point out of nowhere starts to move hotly about the stage. He ends before the boots, gets one, looks at it, sniffs it, shows sicken, returns it cautiously. Goes back and forth. Stops outrageous right and looks into separation off, concealing his eyes with his hand. Goes back and forth. Stops outrageous left, as in the past. Goes back and forth. Ends unexpectedly and starts to sing loudly.† (By Samuel Beckett, Act II, line 5) 3. Props in the play 1) a wiped out looking tree 2) a couple of boots 3) a stool 4) a cap 5) a rope 4. A shading plan for the play â€â€ Main hues utilized in the play 1. Dim In the play, we realize that the tramps are sitting tight for Godot, yet he never appears. Dark in some point can speak to their emotions. They continue pausing, yet they can't see the individuals they are holding on to see. They may be in incredible distress. It appears to be sad for them to see Godot. 2. Earthy colored It is the shading showed up in numerous settings in the play. State, for moment, the street, the tree. â€â€ Other hues utilized in the play 1. Dull blue and dark These two hues speak to day and night. From the two hues, we can have an obviously see in the changing of time. Furthermore, for dark, it additionally can speak to the way that the demonstration of holding up is rarely finished, and there is little expectation that individuals can get. 2. Dim green It is the shade of the leaves in the tree showed up in Act II. 3. Sienna It is the shade of a stool that Pozzo utilized. 5. A visual composition for the play Clarifications: 1. Wood The tree and the stool showed up in the play are both having a place with wood. 2. Fleece The cover that the two tramps utilized is made of flimsy fleece. 3. Canvas The two tramps’ garments are produced using the canvas. In different manners, it shows the attributes of tramps-destitute and absence of cash, need to venture out to numerous spots, can't settle down. 4. Hemp The rope that utilized in this play is made of hemp. 6. Photos for the play 1. A circle At the point when I wrap up this play, a circle out of nowhere showed up in my psyche. As we probably am aware in the play, the demonstration is rarely finished, but it bafflingly begins again every day. However, nobody knows when the holding up is end. The activity, similarly, depicts a circle. Every day is the arrival to the start. Nothing is finished on the grounds that nothing can be finished. 2. A lengthy, difficult experience that you can never observe the end The street has a place with the setting some portion of the play. The explanation that I think the street is related with the play is on the grounds that it speak to one of the topics of the play. In the play, we realize that it discusses two tramps are sitting tight for man named Godot, yet he never comes. Nobody knows whether he will come or not. Everything they can do is continuing pausing. Contemplate the pausing; I think the play need to show us the two men are hanging tight for trust. Godot is emblematic. Back to the street, we can see from the image the attribute of the street is long and you can never observe the end. It considers the play about sitting tight for trust. Everything they can do is pausing, however nobody knows whether there is trust or what's to come is miserable. What's to come is obscure. 3. A splendid moon The idea of the progression of time prompts an incongruity. Every moment spent holding up brings demise one bit nearer to the character s and makes the appearance of Godot dregs likely. The moon in some point, really speak to the changing of time. At the point when the moon comes up, it implies one day is done. Also, another is coming. Be that as it may, there is no indication of trust showed up in the two tramps. At the point when you see them remaining in the moon, an extremely dismal and sad inclination will normally comes out from my brain.

Medical School Secondary Essay Samples

Medical School Secondary Essay SamplesIf you are going to apply to medical schools, you will need to write a secondary essay on the topic of the application. The essay should be a meaningful reflection of who you are as a person. In addition, it must highlight your strengths and demonstrate what you can do for the school. You should be able to answer the question, 'What can I contribute to this school?'You can make a difference in your medical school secondary essays by carefully considering all the choices that are available to you. There are a number of ways to approach this important step. The best way is to take advantage of secondary essay samples.Write your own essay. Your second school essay could be your best chance at success. Secondary essays are your chance to demonstrate how you have developed as a writer over the past year. A lot of the same questions will be asked. If you choose to write an essay on your own, you must be prepared to discuss your background and show your development.You can use the Internet to your advantage when searching for possible secondary essay samples. You can search for medical school essay samples using specific keywords related to your needs. For example, if you are applying to a medical school in Atlanta, use Atlanta as a keyword. You can also use Atlanta as the subject of the essay. Use this search method in your efforts to find the best essay samples.By reviewing the choices that are presented to you, you can narrow down your choices to the best possible secondary essay samples. When looking for secondary essay samples, keep the following things in mind. You should be able to access an essay sample from anywhere in the world.Take advantage of different sites and different colleges and universities. You can find many different medical school essay samples that are organized by subjects and different dates. You can go back through the results and identify those that offer you the most great writing opportunities.You sho uld be able to access different sites to research the topics that are relevant to your medical school secondary essays. Some of the best information that you can get includes the benefits and drawbacks of each profession. Look for examples that focus on the relationships between the professions and people. By writing about these relationships, you will be able to illustrate how you are capable of creating a true reflection of yourself.You can save time by writing your medical school secondary essays on the topics that are most appropriate for you. By writing on your own, you can see the results in no time. Using secondary essay samples is the best way to get the best essay at the end of the process. If you do not want to pay high costs for a good college essay, you will be able to use this method of research to help you narrow down your options.

The Mystification of the Artistic Object - 1497 Words

Art: The mystification of the artistic object When we see art, we are not seeing the thing itself, but only a version of itself, mediated through the point of view of the artist, according to BBC essays John Berger. This is most famously illustrated in Monets series of paintings of water lilies, which show the way the light reflects upon various flowers at different points in time. The paintings do not attempt to show a literal rendition of the lilies, merely the artists impression of them (hence the term Impressionist to describe the movement of which Monet was a part). However, as well as the original artists perception of the subject, the gazer is also affected by his culture, previous experiences, and even the physical setting of where he perceives the art. The fact that Monet is considered a great artist might cause a gazer to look at the work with reverence, even if it produced no sensation in him or her. Of course, there is another possible emotion that might be invoked by the Impressionists: ennui. The Impressionists were considered radical in their era, but today they are considered tame because of the ways in which they have been re-contextualized as the appropriate subjects of greeting cards and decorations of mouse pads. Rather than the unique impression of a landscape, water lilies have become a visual clichÃÆ' ©. Ours is a culture obsessed with Impressionism. It translates well to tea-cozies, coffee mugs, mouse pads, greeting cards mass producedShow MoreRelatedAncient Egyptian Portraitures Essay1672 Words   |  7 Pagescombination of human gods and animal forms that tend to portray idealized, conventional faces of Egypt. 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The Potential Cause Of Global Warming - 1689 Words

The potential causes of global warming are debated about by many scientists. Many scientists believe that global warming is natural while others believe it to be caused by mostly humans. Global warming may be completely natural for many reasons. First, Earth tends to go through cycles of heating and cooling and this wouldn’t be the first time our planet has begun to heat up unexpectedly. Second, nobody can directly correlate humans with global warming, we may emit CO2 but that doesn’t mean we caused it. Other people believe that humans caused the entire thing because of our CO2 emissions. If we weren’t emitting so much CO2 then the Earth would not be heating up at the rate that it is currently. The greenhouse gases that we emit go up into†¦show more content†¦CO2 is the main greenhouse gas that traps energy and majority of the cars that we drive today emit it so were are not preventing global warming at all. Global warming could potentially be completely natural. There is â€Å"no real evidence that humans have caused Global Warming (S. Fred Singer).† There is hardly any if any at all of evidence that supports humans are the cause of global warming at all. Not a single scientist has been able to say one hundred percent that humans are the cause of global warming. Nobody has been able to find a direct correlation between humans and global warming. Our CO2 emissions may not be helping it but we are not the main cause. If we did not exist our planet would still be going through these cycles of heating and cooling. This isn’t the first time our planet has begun heating and most likely will not be the last time either. It is just a completely natural cycle and there is nothing we can do about it. â€Å"The glaciers are melting and the Arctic sea is disappearing but this doesn’t mean that it is caused by humans (S. Fred Singer).† This only shows that Earth is warming but does not tell whether humans are causin g it or not. Earth could just potentially be on one of its warming cycles without any assistance from humans at all. The earth has seen many of these cycles and will continue to go through them as long as the earth is still present. If it was on one

Abraham Lincoln - Critical Analysis - 2619 Words

Abraham Lincoln Prepared for : Leadership Skills - HOST 2006. Prof. Tracey Kalimeris Prepared by: Priyan Wijayarartna 100743970; Janshan Rasanayagam 100719742; Paramjit Lal 100709160 November 14, 2011 1 Why choose Abraham Lincoln? There are so many great leaders from our collective past and present, so choosing one to focus on as a Leader was not an easy task. We decided to let fate decide and took out a penny. Just before flipping the coin, Janshan noticed that it was an American Penny and wasnt sure what the emblems on the coin were. It was Abraham Lincolns face and the Lincoln Washington memorial building . Inscribed on the penny is In God we Trust. What we knew of him at that moment was that he was considered a great American†¦show more content†¦Lincoln faced the greatest national crisis of any U.S. President. He hated war and the death and destruction it would bring. However, he accepted war as the only means of saving the Union. He warned the South in his Inaugural Address: In your hands, my dissatisï ¬ ed fellow countrymen, and not in mine, is the momentous issue of civil war. The government will not assail you... You have no oath registered in Heaven to destroy the government, while I shall have the most solemn one to preserve, protect and defend it† (1) Although the Emancipation Proclamation did not immediately free a single slave, it changed the way black men were accepted during the war. Black men could join the Union Army and Navy. The liberated could become the liberators. By the end of the war, nearly 200,000 black soldiers and sailors fought for the Union and freedom. 4 Lincoln being a gifted story-teller, believed that you could convince more people to share his vision by being kind an empathetic towards all people. He was always clear in his message so that all men, regardless of their education was able to hear the feeling of the address the common message. This is most evident in his Second Inaugural Address when he goes about reaffirming the goal of saving the Union: â€Å"It is worthy of your every effort. Nowhere in the world is presented a government of so much liberty and equality. To the humblest and poorest amongst usShow MoreRelatedAbraham Lincoln’s Gettysburg Address1528 Words   |  6 Pagesminute particulars and the text’s historical context: otherwise, the text will be vastly misinterpreted and misrepresented in any discussion of the text. The students grossly mischaracterized Abraham Lincoln’s â€Å"Gettysburg Address â€Å"as a pro-abolitionist tract; they also seemed to think that President Lincoln was some divine martyr for anti-slavery sentiment, and that he was an exemplary person with regards to American identity. They could not be further from the truth. 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He was particularly achieved their potential as persons Critical evaluation the most significant limitation of Maslow theory can concerns his methodology. Maslow formulated the characteristics of self-actualized individuals from under taking a qualitative method called biographical analysis. He look ed at the biographies and writings of 18 people identified as being self-actualized. From these sources he developed a list of

Human Resource Management Leading Retail Store

Question: Describe about the Human Resource Management for Leading Retail Store. Answer: Introduction: Woolworths Limited is a leading retail stores with its presence in Australia, New Zealand and South Africa. It is a part of the fiercely competitive grocery and supermarket industry in Australia. The other top three players in this industry are ALDI, Metcash and Coles. The advent of the German based ALDI and its cost cutting strategies has forced the top players to adopt new strategies to maintain its hold on the consumer base. The changing lifestyle of the consumers and the transformation of the marketing trends have influenced the strategies of the organizations ("Supermarkets and Grocery Stores in Australia Market Research | IBISWorld", 2016). However, the recent market analysis has seen the downfall of Woolworths and it is taken as one of the most shorted stocks in the S P ASX200 index. Nonetheless, this might prove to be beneficial for Woolworths as it is expected to turnaround ("Woolworths is being hammered and everything that can wrong, is going wrong. But that's exactly what you want with a turnaround.", 2016). Under such conditions, the HRM plays a vital role in improving the strategies and policies of Woolworths to improve its position in the market. Review Methodology: The review methodology deals with the review of the current strategic Human Resource Management (HRM) of the Australia based company Woolworths Company and helps in giving an overview of the strategic tools implemented for HRM. The report will start with the context of Woolworths and the methodology would also involve getting to know the background and context of the chosen organization, that is, Woolworths. The key managers would be interviewed in the process and the annual report of the organization would be analyzed. The HRM audits and other sources would also be studied in detail in order to reach a conclusion regarding the strategies of the Woolworths Company. The review methodology would also require a SWOT analysis of Woolworths and the teams perception of the HRM challenges and opportunities would be looked in to. The methodology would end with the other observations and conclusions that are gathered during the investigation. Case organization description: Woolworths Limited is one of the foremost Australia based retail stores that can be found throughout the nation and also in New Zealand. The Sydney Morning Herald holds that it is the second largest organization in Australia by revenue coming straight after Wesfarmers ("Coles puts Wesfarmers on top", 2016). It was founded in the year 1924 by Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed and Ernest Williams. Its headquarters is at Bella Vista at New South Wales and it has ever been considered as one of the biggest retail outlets in Australia ("Who We Are - Woolworths Limited", 2016). They specialize in food, liquor, petrol, general merchandise, home improvement and hotels ("Who We Are - Woolworths Limited", 2016). Background and Context: Woolworths is a New South Wales based company in Australia whose farsighted founding CEO Percy Christmas had a vision in mind: to provide a store where the people can get good things at a cheap rate ("Who We Are - Woolworths Limited", 2016). The employers and employees have maintained this vision even after 90 years of their establishment. They serve about 28 million customers each week and they have more than 198,000 people working in their organization ("Who We Are - Woolworths Limited", 2016). Nonetheless, the year 2016 is proving to be full of turmoil for Woolworths as the Moodys has depicted a decrease in market shares being in competition with Aldi, David Jones and Aldi. The general perception that the consumers are viewing the products of Woolworths as costlier as opposed to other retail stores has been the reason behind the downfall ("Businessfirstmagazine.com.au", 2016). Current strategic HRM plan: By interviewing key managers In an interview, Matt Keogh reveals the HR strategies, challenges and the successes achieved at Woolworths. Matt Keogh is the divisional Director for HR of Woolworths. He was asked about the biggest challenges for Woolworths ("Human Capital Review - Interview with Matt Keogh - Woolworths Divisional Director for HR", 2016). He replied that the biggest challenge that he faced in terms of the HR is the appeal and retention of the talents that would enable Woolworths to realize its dreams and visions. The key goal of this organization is to provide innovative and premium service to its customers and hence, it was dependent on the talented employees acquired by the Company ("Human Capital Review - Interview with Matt Keogh - Woolworths Divisional Director for HR", 2016) The other major challenge faced by Woolworths was the question of sustainability in their organization, particularly in the South African context. They want to work keeping in mind the best interests of the community and t he environment at large. They just do not want to bask in profits and successes pertaining to their organization. They also want to be embracing the benefits of diversity and renovate the organizational culture for the better ("Human Capital Review - Interview with Matt Keogh - Woolworths Divisional Director for HR", 2016). When asked about the response of the HR department to those challenges expressed by Matt Keogh, he expressed a list of focus areas which will help in retaining the best talent of the industry. The purpose of the HR department is to implement an employee value proposition required to attract the prospective employees. Those points of importance include the improvement of the capability of the workforce and to augment the growth of the future employees. It also includes the system of giving rewards to employees who succeed in observing the rules and regulations of the company and also aid in following the strategies formulated by the Company ("Human Capital Review - Interview with Matt Keogh - Woolworths Divisional Director for HR", 2016). This approach would create an environment of encouragement and motivation in the workforce which would ultimately prove beneficial for the company in the long run. The HR policies also aim to establish a loyal bond between the employee and the employer so that the Company does not fail to deliver its promises to the customers. Matt Keogh was also asked about the position of HR department as a true business partner to which he answered that the HR has the important role to play as a business partner. The HR team needs to make sure that the strategies developed should reveal an understanding of the business orientation and Hr proficiency ("Human Capital Review - Interview with Matt Keogh - Woolworths Divisional Director for HR", 2016). Annual report of Woolworths: As per the People Policy Committee Charter, Woolworths has formulated certain policies and performance with regards to the HRM department ("www.Woolworthslimited.com.au", 2016). The HR department has the responsibility to review the policies of the Company and accordingly, the HR must make the rules to keep itself in align with the Company strategies. The HR department has to comply with the legislature sand the Government policies inclusive of policies pertaining to the Equal opportunity for women in the organization, sexual harassment, diversity and unjust dismissal ("www.Woolworthslimited.com.au", 2016). The HR department is in sync with the Board of Directors of the Company regarding the objectives of Woolworths. They are also supposed to keep track of the progress of the company and also make relevant recommendations. The concept of gender diversity has gained immense movement in the market and the government has also taken positive steps towards promoting gender diversity in th e upper echelons of the Company (www.Woolworthslimited.com.au", 2016). Woolworths Limited has also positive steps towards implementing the same and hence it boasts of 50 % women employees on board ("Number of women on ASX 200 boards soars: report", 2016). Woolworths has established a People Policy Committee which oversees the HRM strategies on behalf of the shareholders and the management Board ("www.Woolworthslimited.com.au/annualreport", 2016). The activities that would constitute the important activities of the Committee are related to acquiring an effective strategy that would enable the company to acquire the best talent to fulfill the goals and visions of the company. The committee is also responsible for the protection of the safety and the health of the employees, consumers and the suppliers. The committee has to assume the appropriate performance management and plan activities and policies ("www.Woolworthslimited.com.au/annualreport", 2016). The HR policies should also involve remuneration policies for the shareholders and the remuneration market outside the organization. The committee also makes sure that the policies are complying with the policies of the Australian Government and are fulfilling the requirements of the good governance. The HR department also has to ensure about its regular reports to the shareholders by following the required standards ("www.Woolworthslimited.com.au/annualreport", 2016). Corporate Governance Statement: The ASX has released the corporate governance statement of Woolworths which spoke of the HRM policies and responsibilities ("www.asx.com.au", 2016). The People Policy Statement has the responsibility of handling the HR policies and the people relations. The People Policy Committee consists of at least three independent directors and the rest of the directors were responsible to the Board of management. The Chairman of the Committee must be an independent director and he is appointed by the Board of Management on the condition that the Chairman is not the Chairman of the Board. The current members of the People Policy Committee are Ms C Cross (chairman), Mr. R G Waters, Ms C J Hrdlicka and Mr. A D D Mackay ("www.asx.com.au", 2016). Their roles have been under the strict observation of the Fair Work Ombudsman whose task is to make sure that the government regulations are maintained in the organization ("Welcome to the Fair Work Ombudsman website", 2016). The Fair Work Ombudsman lay out the National Employment Standards which the HR department of every organization in Australia has to follow and formulate the strategies and policies accordingly ("Welcome to the Fair Work Ombudsman website", 2016). Teams perception of HRM policies Woolworths has an enviable position in the market as the second largest retail outlet across the nation and also worldwide. However, in the year 2014 this retail outlet has been in the midst of a scandal related to the trolley contractors ("Woolworths under fire as Workplace Ombudsman takes on big chains", 2016). Natalie James of Fair Work Ombudsmen has launched an inquiry into the physical harassment of the workers by the trolley contractors. Natalie connected this issue with the Company sliding down from 17th to 40th position on the AMRs 2016 Corporate Reputation Index ("Woolworths under fire as Workplace Ombudsman takes on big chains", 2016). Woolworths, however, has rejected such allegations and made a statement that they were aware of the rights of the workers and they were not going to support such practices. They have made sure that the trolley contractors are paying the worker fair price as they do not tolerate such malpractices ("Woolworths under fire as Workplace Ombudsman takes on big chains", 2016). SWOT analysis of Woolworths: Strengths: The SWOT analysis is generally conducted to reveal the internal and external environment of the organization and its impact on the organization. Hence the importance of the SWOT analysis is undeniable and yet it has been often seen that the organizations have not given this analysis its due respect. In the case of Woolworths, its strengths have resulted in making it the second most important retail outlet of Australia and New Zealand ("Coles puts Wesfarmers on top", 2016). Woolworths has occupied the position of a market leader in the retail industry of Australia which has given it an edge in the highly competitive market. The Company is able to utilize its resources for the achievement of its goals and visions. The company is also known for its technological advancement in the domain of the retail marketing and has been able to connect to the thousands of customers through its innovative strategies. Woolworths has also given importance to the significance of sustainability by adopti ng cost effective measures and implementing ways to reduce carbon footprint. Woolworths has also taken responsibility of minimizing wastage in case of packaging ("Unglobalcompact.org", 2016). Weaknesses: One of the weaknesses that the company Woolworths has is its over reliance on the domestic market in Australia for its revenues. In the year 2013, the company made about 92.3percent of its revenues from the domestic market. In New Zealand also, its revenues is quite marginal amounting to 7.9percent of the total revenues ("Annual Report 2013 | Woolworths Limited 2013 Annual Report", 2016). This over dependency on only the domestic market for the bulk of its revenues will make the company more country oriented. Hence, any kind of market fluctuations will inadvertently affect the financial status of Woolworths. The trolley contractors scandal also landed the company in the bad books of the Fair Work Ombudsman after Natalie James conducted an inquiry into the exploitation of the workers. Such an allegation was rejected by the Company although the scandal had resulted in the tarnishing of the brand in the market ("Woolworths under fire as Workplace Ombudsman takes on big chains", 2016). W oolworths also has the reputation for higher prices of products compared to the other retail stores lies with Coles ("Price war: Woolworths vs Spar vs Pick n Pay vs Checkers", 2016). Opportunities: The overall change in the retail market may prove to be beneficial for Woolworths. The technological advancements of this retail outlet have shown promises in Australia and New Zealand. There has been an increase in the sales of Woolworths by 4.5 percent compared to the week following December in the previous year. The supermarket made revenue of around $10.35 billion in Australia and New Zealand and it was quite ahead of its rival Coles ("Woolworths posts 'solid' $15b quarterly sales", 2013). The change in consumer lifestyle has also affected the sales and growth of Woolworths positively and this change has brought about new opportunities for the Company. The new marketing scheme of Woolworths called everyday-low-value pricing (ELDP) strategy has proved to be fruitful in attracting the attention of the consumers. This strategy has created opportunities of the company to win the trust of its customers. This will enable the company to defeat its close rivals Coles and Audi (Mitchell, 2015). Woolworths also has the capability to penetrate into foreign markets in Africa with the help of product designing and other technological advancements ("Woolworths to target growing market share", 2016). Threats: The key threat of Woolworths in the Australian market is its rival Coles and also the German retail store Aldi ("Aldis mighty challenge to big two", 2016). According to the leading newspaper Herald Sun, Aldi is all out to take on 10percent of the market share in Australia by the year 2020. In terms of the retail analyst Thomas Kierth, the battle of the supermarkets has started with the rise of the leading retail outlets in the market like Coles and Aldi. The newspaper also predicts the growth in the share of the grocery sector from 6 percent to 10 percent by 2020 ("Move over Woolies and Coles...", 2016). With the rise in the market share of Coles to 2.8 percent, Woolworths experienced a downfall of about 1.1 percent ("Worries over Woolies sales", 2016). Rating agency Moody also spelled doom for Woolworths as the German based Aldi has expanded its customer base at an alarming rate and is posing as an imminent threat for all the established retail businesses of the country. The market shares of Aldi has also increased from 11.6 percent in March, 2015 to 12.1 percent in December ("Moodys rings Aldi alarm bell for Coles, Woolies", 2016). Conclusions: The strategies and policies adopted by Woolworths to gain market shares in Australia, New Zealand and South Africa are effective and innovative. The policies and regulations formulated by the People Policy Committee are in compliance with the government rules and regulations. The Australian retail market has grown competitive with the entry of German based Aldi into the market and the analysts have predicted lowering of the shares of the existing players in the retail market. However, these big companies like Woolworths and Coles have made sure that their marketing strategies are in keeping with the needs and demands of the consumers. The changing lifestyle and market scenario have caused the retail stores also to transform their policies. The HRM department has to bear the responsibility to keep track of these changes and formulate new policies accordingly. The SWOT analysis has helped in scanning the external and internal environment of the organization. The main advantage of Woolw orths is its long standing prestige in Australia and the organization can bank on its brand image to keep its consumer base intact. Its large and satisfied workforce also contributes to its effective functioning effectively in its long 90 years journey. Hence the contribution of efficient HRM policies is undeniable in the making of Woolworths limited. Though there was a hit at the public image of Woolworths when the Fair Works Ombudsman accused its trolley contractors of physically abusing the workers. However, its CEO has made it clear that such malpractices were not tolerated in their organization. The effectiveness of the marketing strategies of Woolworths can be ascertained through its rise and position in market. The departmental store chain has been responsive to the market changes though it faces stiff competition from Coles. In fact, in terms of gender diversity and sustainability report also, Woolworths is ahead of many of its competitors. It boasts of about 50 percent female workers on board and has made a name in the market for its fair work practices. The progress report of Woolworths also reflects this positivity in the organizational culture and hence it stands as a motivation for every other organization in the domain. Summary: One of the key aspects for the success of any organization is the policies and programs adopted by the HR department. The HRM makes the rules in accordance with the visions and goals of the organization. In case of Woolworths, the People Policy Committee has the responsibility of overseeing the HR policies in the organization. They have formulated such practices which would enable the company to acquire the best talents available in the industry. Such policies have proved to be fruitful in keeping up strict rivalry with the other retail outlets like Coles and Aldi in terms of sales and market shares. References: Aldis mighty challenge to big two. (2016). Heraldsun.com.au. 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